Our inspiration comes from the untamed, otherworldly landscapes—like the crimson dunes under distant stars. This image reflects the spirit of our brand: bold, mysterious, and timeless. Each lipstick in our collection captures a piece of that atmosphere—deep, rich tones forged for fearless expression.

We craft high-performance lipsticks that balance elegance with edge, blending long-lasting formulas with shades as captivating as a desert under a distant planet’s glow.

Born from the unknown. Made for the unforgettable.

Welcome to Ashé Rouge.